Connect with Arjun

Co-Founder | Aura Consumer Care

Arjun Tomar

With over 20 years of experience in sales management, Arjun Tomar brings extensive industry knowledge, hands-on market experience and a strong understanding of the FMCG business to Aura Consumer Care. His professional journey includes working with established organizations such as Bajaj, Nippo Batteries and Patanjali Foods Ltd., where he gained valuable experience in sales, market development and business operations.

Throughout his career, he has built a strong foundation in sales leadership, distribution management, team development and market expansion. His experience across different organizations has helped him understand the importance of effective execution, strong channel partnerships, customer relationships and sustainable business growth.

Sales Leadership | FMCG | Distribution | Business Development | Entrepreneurship

From Sales Professional to Entrepreneur

Driven by his passion for business and entrepreneurship, Arjun took the next step in his professional journey by establishing Aura Consumer Care. He aims to transform his extensive sales experience into a growing business with a strong distribution ecosystem.

As Co-Founder, he focuses on business strategy, sales planning, distribution network development, market expansion and building lasting relationships with distributors, retailers and business partners. His vision is to develop a scalable business that connects quality brands with emerging market opportunities.

Leadership & Business Philosophy

Arjun believes that successful businesses are built through a combination of strategic thinking, disciplined execution and strong relationships. His leadership approach emphasizes understanding the market, empowering sales teams, identifying growth opportunities and delivering consistent results.

He is also passionate about sharing professional knowledge and supporting the development of sales talent through Sales Gyan Adda, a platform dedicated to sales learning, professional growth and practical industry insights.

Core Expertise

  • Sales Leadership

  • FMCG Sales

  • Distribution Management

  • Business Development

  • Market Expansion

  • Channel Management

  • Team Leadership

  • GTM Strategy

  • Retail Execution

  • Entrepreneurship

Vision

To build Aura Consumer Care into a trusted and growth-oriented consumer products company by developing strong brands, expanding distribution networks, empowering business partners and creating sustainable opportunities for growth.

Corporate Background

Two Decades of Trade Leadership

Arjun built his sales leadership foundation at corporate FMCG giants including Bajaj, Nippo Batteries, and Patanjali Foods Ltd, leading large-scale field teams and regional distribution channels.

Transitioning from corporate executive to entrepreneur, he co-founded Aura Consumer Care in Kanpur while establishing Sales Gyan Adda to share practical sales management insights across the trade.

Core Competencies

Ground-Level FMCG Execution

Strategic capabilities developed across two decades of regional distribution management and channel expansion.

GTM Strategy & Expansion

Distribution Network Development

Sales Gyan Adda Insights

Designing tailored go-to-market strategies that accelerate product placement and shelf presence across General and Modern Trade retail networks.

Building resilient Super Stockist and distributor networks with transparent commercial terms, maintaining uninterrupted inventory flow across Uttar Pradesh.

Mentoring sales professionals and regional channel partners through practical trade insights, market execution frameworks, and commercial leadership training.

A Message from the Co-Founder

My journey in sales taught me that success is not just about achieving targets; it is about understanding markets, building trust, and creating sustainable opportunities for our partners.

Arjun Tomar, Co-Founder